Apprenticeship Finale
Last week I handed in my apprenticeship portfolio! My apprenticeship has now officially come to an end! All the academic side of the apprenticeship has been completed! I was promoted to a marketing assistant in May...
Is SlideShare Part of Your Content Marketing Schedule?
SlideShare started life as a place for people to upload PowerPoint presentations they were using at a conference or event. Over time it has evolved into a content marketing platform for any form of digital content,...
Why You Must Market Your Marketing
As marketers we spend a huge amount of our time creating compelling content for our clients, as does every marketing consultant or agency for their clients. So, with all this marketing activity going on all around...
Because People Buy When They Trust You
When someone trusts you, they are more likely to buy from you. How do you build trust? By developing credibility. What is credibility and how do you go about building it? When you provide a service...
Why You Should Have a LinkedIn Company Page for your Business
LinkedIn is the world's largest professional network, and is known as the 'professional social network'. The network has 150 million members worldwide, apparently adding 10 new members every 5 seconds! It's a great tool for lead...
Should I Use LinkedIn As a Person or a Business?
Within the past few months we at Appletree have really noticed a much higher level of interaction on LinkedIn. This can include engaging with your contacts, talking in a discussion with potential clients or even website...
The Hotel Inspector Says ‘Keep it Simple’
Alex Polizzi, The Hotel Inspector, knows a thing or two about running successful hotels and about turning struggling establishments into ones that really thrive. While watching an episode on the TV recently, it occurred to me...
Facebook for Business
"There are over one billion people on Facebook. Learn how to reach the right audience for your business and turn them into customers". Facebook, 2013 This is the opening line on the Facebook for Business home...
Facebook Page – Can it actually bring me Business?
Recently we have had a lot of people asking us about using Facebook pages. Some of the common questions are "Will they actually bring something to my business?" or "What do I post on Facebook to...
