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Bothered by spam? Here’s a way out

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] My colleague Andrew received a business card  from an attendee at Ladies That Lunch so he could put his details on the newsletter mailing list. This is a very acceptable way of increasing...

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The difference between a blog and a blogsite

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Wordpress comes in two versions, .com and .org ? so how do you use Wordpress efficiently? Wordpress.com provides free hosted blogs that take about 20 minutes to set up. Everything is...

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Ineffectual landing pages are a waste of time

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] This sweeping statement has arisen because I see so many examples! In fact this covers two kinds of landing pages, since it refers to the webpage the visitor first lands on...

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How does social networking link together?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] The beauty of social networking is that it has been designed to link up to each other. Nothing has been left out on a limb, as that would be social suicide. Even...

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Why you shouldn’t neglect your blog

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] All the excitement of creating or building a blog, the newness of it all, can be quite short lived. Many would-be writers avidly start their blog with great gusto and go through the...

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How to perform a marketing follow-on

[caption id="attachment_348" align="alignleft" width="85" caption="Alice"][/caption] Last year I responded to my husband's request for a metal watering can for his birthday.  That's OK, it's easy to go to Google, type in 'metal watering cans' and choose a website from...

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What do you prefer, interactive or static websites?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Websites are not the same throughout the world. Apparently in Europe they are mainly what we call ?static? websites, online business brochures, somewhere the visitor can confirm a business after a...

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20 uses of the hash tag in Twitter

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] If you?re prolific in using Twitter you?ll notice that some tweets include a hash key (#) before certain words. This makes these words become hash tags, or specialised keywords that can...

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“Not all bounces are bad”

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] This title is derived from a quote from Cat Young of Solve the Web, who kindly came to the Appletree offices last week to give us a quick tour of Google...

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Is tweeting a waste of time?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] To the uninitiated Twitter may be considered a useless pursuit. The idea of reading these little ?messages? that rapidly zip past your eyes, all seemingly unconnected with each other, blathering on...

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Latest Blog

Want to Get Better at Selling Your Service?

Many people I speak to – especially the owners of small service businesses – tell...

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You Don’t Do Any Marketing? Really?

If I had a pound for every time I’ve heard someone say “I don’t do...

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Does Everyone on Your Team Share Your Strategy?

Recently I ran a workshop about the StandOut Strategies for a group of business owners....

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