Networking is not about finding new clients
Apparently this week is National Networking week. So I thought I would share some thoughts about networking. I?ve been doing it for many years and I?ve used it to great effect to grow my business. I?ve...
Happy Mondays (no, not the band, although I do hear that they are reforming for a tour one month this year).
As I got in the car to drive to work on Monday, it was with a sense of relief after surviving the usual chaos of getting everyone out of the house on time and in the...
Passive marketing ? or how to get clients knocking at your door
During the first week of January this year, we took on two new clients and had two existing clients ask us to do more work for them. I wasn?t at work during the first week of...
When a workshop is more than just a workshop
If you offer any kind of service to customers, running workshops are a great way of marketing yourself and your business. They inform and advise and can act as a great way of speaking directly to...
The case in the defence of Twitter
A client recently remarked ?let me know when you get a sale from Twitter?. In other words, ?I bet I?ll never see the day we get a sale as a result of Twitter!? A statement said...
Can Your Business Afford to Stand Still This Year?
If your business is standing still ? always doing the same things, the same ways, for the same people ? then you could be missing out on new opportunities and new business. Your competitors will be...
Making a case for case studies
A great way of promoting what you do is by writing case studies about your clients. They are also a great way to get feedback from your clients and to build up stronger relationships with your...
Marketing planning and why now is a great time to do it
Planning, that old exercise of writing a list of things you are going to do, only never to look at the list again! Sound familiar? The start of a new year is generally filled with repeated...
What’s your marketing strategy?
Last week I wrote about setting goals for your business and marketing. Once you've done that, you then need to plan how you?re going to get to your goals ? the strategies you?re going to use. Whatever sort...
How opaque are your successes?
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Every success should be totally visible in its entirity. It should scream out how wonderful it is and why everybody should notice it, be totally easy to understand how it operates and...
