The Business of Running a Church
In December 2015 I spent the weekend with my friend Katie, who is a vicar. She had recently moved to a new parish, with a large church in a market town in Essex and a number...
Do You Have a Marketing Plan for This Year?
Last year I wrote a number of blogs about the best marketing tools you can use for your business. I covered a range of different marketing activities that work really well for us here at Appletree...
Do You Have a Marketing Plan for 2016?
For the last few months I’ve been writing in these blogs about the best marketing tools you can use for your business. I’ve covered a range of different marketing activities that work really well for us...
Why Do Charities Waste Money on their Marketing at Christmas?
So far this year, I’ve received letters from three different charities asking for donations in the run up to Christmas. They all seem to be taking the same approach to their marketing, but I’m not sure...
What Are The Three Key Elements to Marketing?
No matter what sort of marketing you do for your business – whether it’s networking, social media, attending exhibitions or something else – there are three key elements to marketing that you must consider first....
How Can You Grow Your Business Through Referrals?
When you’re looking for a new service provider, how do you go about doing it? When you need a new accountant, IFA or someone to service your car, how do you find them? Chances are, you...
Why is Going to Court Like Good Marketing?
Or rather, why is getting the result you want in court, like good marketing? In July this year, I found myself at Reading County Court, with a client. The story behind how I got there and...
The 4Ps of Marketing – Number 4 = Promotion
If you’ve been following this series of blogs that I’ve been posting over the last few weeks, you’ll know that we’ve reached the final part of the series, which is about the 4Ps of Marketing. To...
The 4Ps of Marketing – Number 3 = Place
A little while ago I started writing a series of blogs about the 4Ps of Marketing. So far I’ve covered Price – how to decide what to charge and how to use pricing in your marketing;...
The 4Ps of Marketing – Number 2 = Product
In my last blog, I wrote about the first of the 4Ps of marketing. These four Ps are some of the fundamentals of marketing that underpin many of the best campaigns. Click here to read P...
