When Does a Product Become a Service?
And what happens to your marketing when that happens? The way in which products and services are marketed is very different. With a product, you can show your potential buyer what they are going to buy...
Is LinkedIn the Best Marketing for Your Business?
I first joined LinkedIn many, many years ago, when it was probably the first and only ‘social networking’ site available. No one really seemed to know how to use it, but that has all changed now...
The Marketing Secret Weapon
I have discovered what it is that makes the best companies successful! After many years of watching successful small businesses become more successful, while watching other businesses fall by the way side, wondering what it is...
What’s the Best Marketing for Your Business?
“What’s the best marketing I should do for my business, to get me new clients?” This is a question I’m asked almost on a weekly basis. Sadly, there’s no magic wand when it comes to marketing....
Minimal Marketing – What Can You Get Away With?
“What’s the bare minimum marketing I can do for my business?” “I’m really busy, so do I still need to do any marketing?” “What will happen if I don’t do any marketing for a while?” These...
Marketing is a Marathon, Not a Sprint (or an Overnight Fix)
Over the last few years, I’ve written a number of blogs about the similarities between training for and completing a long distance running event and running a business. After running my first half marathon, this first...
Is There a Time NOT to Go Networking?
Is There a Time NOT to Go Networking? One day last week we had a really busy day in the office, with some interesting issues to sort out. By the end of the day I was...
Massive Marketing Mistakes – Number Nine: Not Measuring Your Marketing
In the previous blog in this series, we shared with you the first rule of marketing. The second rule is this: Find out what marketing works for your business and do more of it. You’ve carefully...
Massive Marketing Mistakes – Number Eight: Using Ad Hoc Marketing
“I’ve tried direct marketing and it doesn’t work.” “I went networking once but it didn’t bring me any new clients.” These are phrases that I hear on a regular basis. It’s a bit like saying “I...
Why Promotional Stuff Really Does Work
A little while ago I wrote a blog about the new key ring I was given by a garage when they mended the exhaust on my old car. (Click here to read that post.) I was impressed...
