New Term – New Start for Your Marketing!
September is the time of year when kids go back to school after the summer and students go back to University to start their studies again. A new term and a new start. In business, many...
Why Supporting a Charity is Good Marketing and Good for Business
On 9 October this year I will be running the Oxford Half Marathon. I first completed this event last year, by being given a place to run for The Oxfordshire Animal Sanctuary and very soon after...
Can You Afford to Have a Marketing Summer Holiday?
In the recent issues of Scribbles, my email newsletter, we talked about whether or not you should give your marketing a summer holiday. It’s tempting to sit back, enjoy the sunshine and not have to worry...
Should You Really Give Your Marketing a Holiday?
It’s that time of year when many people are thinking about, or actually going on holiday. A number of people I speak to tell me that all their prospective clients will be away now for the...
Why Isn’t My Business Growing?
Is your business growing as quickly as you’d like it to? Is it growing at all? Or has your business reached a plateau and you find that you just can’t get past that certain number of...
How Do You Attract the Right Clients to Your Business?
So you’ve set up your own business, because you want to spend your time doing what you love, helping the sort of clients that you want to work with. But is it going to plan? Or...
What Can You Learn from the Easter Bunny about Marketing?
This year in my email newsletter, Scribbles, I decided to look for something topical to write about each month, which is related to marketing. So because Easter falls in March this year, in the March issue...
Do You Have a Marketing Plan for This Year?
Last year I wrote a number of blogs about the best marketing tools you can use for your business. I covered a range of different marketing activities that work really well for us here at Appletree...
Do You Have a Marketing Plan for 2016?
For the last few months I’ve been writing in these blogs about the best marketing tools you can use for your business. I’ve covered a range of different marketing activities that work really well for us...
Don’t Just Write a Marketing Plan – Use it!
Hindsight is a wonderful thing. Looking back at my career in marketing, the handful of companies I've worked for (before Appletree) have, I think, all had a Marketing Plan. What I realise now though, is that...
