Don't Waste Money on Marketing: Develop a Secret Salesforce Instead On 1 May I wrote a blog about the core values we have at Appletree. (Click here if you missed it.) Core values are an essential...
What are Your Business's Core Values? What makes your business tick? What do you stand for? When you know the answers to these questions, you can use them to promote your business and really stand out...
Do You Have a Responsible Business? CSR - Corporate Social Responsibility - is a phrase that's been around for some time. Large companies shout about how they send their members of staff to carry out volunteer...
Do You Know What Your Customers Really Think of You? This year at Appletree we're doing a lot to make our business more responsible. We renewed our membership of the clever 3P CSR Programme, which helps...
In The A-Z of Marketing L is for Language. How often do you find yourself at a workshop or listening to a presentation on a topic you are interested in, yet find you haven't a clue...
Is Your Networking Too Social? "I've stopped going to that networking group because it became too social." This was a comment I heard from someone when we were talking about the best local networking meetings to...
In the A-Z of Marketing, J is for ... Joint Ventures According to Wikipedia, a joint venture (JV) is a business agreement in which the parties agree to develop, for a finite time, a new entity...
Let Your Clients Do Your Marketing for You Last month I wrote about the first two parts of our new Business Plan and how the focus is on looking after existing clients, rather than chasing after...
In the A - Z of Marketing I is for ... Ideal Clients There are many different ways to promote and grow your business. You can rush around looking for new clients and take on whatever...
This Month's Utterly Fab Customer Services Awards go to ... In the last couple of weeks I've experienced a few really wonderful examples of customer service - so wonderful, in fact, that I wanted to share...
Many people I speak to – especially the owners of small service businesses – tell...
If I had a pound for every time I’ve heard someone say “I don’t do...
Recently I ran a workshop about the StandOut Strategies for a group of business owners....
