“How Do I Reach a Bigger Audience?”
In last week’s blog, we looked at the need to grow your business and what could be stopping you. Click here for a revisit to that blog. We looked at three reasons that might be preventing...
How Do You Show Your Clients How Much You Love Them?
Many people think that the way to grow a successful business is by winning plenty of new clients. They do lots of marketing and focus on winning sales. They spend all their time looking for ways...
Why are My Competitors Getting All the Work?
How often do you call a prospective client to follow up a proposal you sent them, only for them to tell you that they’ve just given the deal to one of your competitors? Or do your...
How Can You Encourage More Referrals?
Do you actively encourage people to refer your business to others, or do you just wait for a nice referral to come along? Are you doing anything to encourage more people to recommend you, or are...
How Can You Grow Your Business Through Referrals?
When you’re looking for a new service provider, how do you go about doing it? When you need a new accountant, IFA or someone to service your car, how do you find them? Chances are, you...
The 4Ps of Marketing – Number 1 = Price
Many, many years ago, when I was first learning about marketing (we’re talking way back before Social Media existed and email marketing was unheard of) I learnt about the 4Ps of Marketing. They were gospel and...
When Does a Product Become a Service?
And what happens to your marketing when that happens? The way in which products and services are marketed is very different. With a product, you can show your potential buyer what they are going to buy...
Massive Marketing Mistakes – Number Seven: Trying to Do It All Yourself
Massive Marketing Mistakes – Number Seven: Trying to Do It All Yourself Are you a Marketing Consultant? If not, why are you trying to do your own marketing? Are you a website designer? No? So why...
Massive Marketing Mistakes – Number Four: Trying to Work with Everyone
Massive Marketing Mistakes – Number Four: Trying to Work with Everyone “Who are your clients?” I ask. “We can work with absolutely anyone,” they reply. This is Massive Marketing Mistake Number Four – thinking that...
Massive Marketing Mistakes – Number Three: Chasing New Clients
Massive Marketing Mistakes – Number Three: Chasing New Clients What’s the third Massive Marketing Mistake that businesses make, which leaves them struggling to build the business they want? The first is not knowing where you are;...
