Very often when I’m working with coaches, consultants and trainers, I will ask them if they know what makes them different to their many competitors. The majority of the clients I work with are micro-businesses –...
Do you know what this animal is? It’s a Narwhal, of course! It’s a whale with a huge tusk that lives in the Arctic waters around Greenland, Canada, and Russia. Did you need to know that?...
“How’s business?” I asked the website designer I was chatting to at the networking meeting. “Not bad,” he replied “But we could do with some more clients." “What sort of clients are you looking for?” I...
In my last blog I wrote about 10 marketing activities that you can use to promote your business, that won’t cost you any money. You can read it here if you missed it. In this post...
If you read last week’s blog (which you can read again here) then you should now have a better idea of who your ‘ideal’ clients – the ones you really want to work with, who are...
When someone asks you who your clients are, is your answer something like, "Anyone with a pulse and a credit card?" If it is, I'm going to let you into a secret. No matter how hard...
When you run a coaching, consulting or training business, you face tough competition. There are literally thousands of other people out there, doing something similar to you, going after the same potential clients as you. While...
This month in the blog I’ve been writing about the importance of credibility, and how it is a vital marketing tool. Credibility is what you need in order to build up the right level of trust...
Is your business growing as quickly as you’d like it to? Is it growing at all? Or has your business reached a plateau and you find that you just can’t get past that certain number of...
In last week’s blog we looked at the problem that many services businesses struggle with – the problem of losing clients. Read that post again if this is something your business struggles with. So how do...
Many people I speak to – especially the owners of small service businesses – tell...
If I had a pound for every time I’ve heard someone say “I don’t do...
Recently I ran a workshop about the StandOut Strategies for a group of business owners....
