Measuring your marketing
To make your marketing really effective, you need to measure every marketing activity that you carry out. You can start by measuring the number of enquiries that you generate from each activity and how much it...
A five step plan for social media
My thanks go to Graham Jones, Internet Psychologist, for the inspiration for this blog. I heard Graham speak at a Ladies and Gentlemen That Lunch networking meeting earlier this year, when he shared with us his...
How do you create a consistent brand? Try Electric Hair!
What does having electric hair have to do with creating a consistent brand for your business? Electric Hair was set up by Mark Woolley, whose aim is for the business to become known as the best...
What do you do? And how do you tell people?
When you go to networking meetings and someone asks ?What do you do?? can you answer succinctly, in a way that leaves people wanting to know more? Can you get your message across in one minute...
FastTracking: Smart moves for smart businesses
One thing I see quite regularly in business is the need for new blood. Many small businesses find themselves in a cycle ? the ?feast and famine? rollercoaster. They spend lots of time doing marketing, generating...
I can?t write a book ? what would I write about?
Did you know that 95% of people who think about writing a book never get around to it? That?s a lot of unfulfilled dreams and ideas. But did you know that writing a book is just...
Facebook ? Is it really the modern day business necessity?
When you first started your business, print media was probably your main marketing concern. Not very long ago, it wasn?t entirely unusual for a business not to be online. To interact with your customers, the internet...
CSR Update for Appletree
Corporate Social Responsibility is something we hear more and more about in business. Instead of keeping our heads down and just working hard for our own ends, CSR is about looking into the wider community and...
How can you use the Law of Attraction in your business?
Do you use the Law of Attraction in your business, to get the clients, staff and suppliers you want? If you ever find yourself using words like ?coincidence? or ?serendipity? or saying that good things just...
Networking – Do we still need face-to-face?
Nowadays, we have many different ways of getting in touch with each other and meeting new people. The social media takeover means we can keep up with what our peers are doing at the touch of...
