What does making paper hats have to do with marketing?
At a networking meeting recently we were all paired up and asked to sit with our backs to each other. One of us was given a piece of paper on which were diagrammatic instructions and the...
Great marketing won?t get you anywhere … Part 2
A while ago I started writing about a clever sales process that I?ve been taught and wanted to share with you. Click here to read the first part and then read on to find out how...
Have you tried the art of Zen Marketing?
Some people rush around doing masses of marketing ? lots of networking, writing articles and blog posts, speaking in public ? and hope that the phone rings. They go to loads of meetings and send out...
Great marketing won?t get you anywhere ……unless you know how to sell and close the deal!
You can spend a lot of time, effort and money generating enquiries, getting your phone to ring and having meetings with prospective clients. But if you don?t have a great way of asking for the sale...
How not to run an event
So you?re planning to run an event. A workshop or perhaps a seminar, where you can share your expertise with an audience. Or maybe you?re aiming high with a conference? Here are some tips for you...
Why you need a strategy for your marketing ? part two
Recently I wrote a blog about why you need a strategy for your marketing and I explained two out of four possible strategies you can use. Click here to read the first blog about the first...
What long, medium and short terms goals do you have for your business?
Stephen Covey says start with the end in mind, so when you?re planning the future of your business, start by thinking about where you want your business to be long term. This could be 10 years...
What does your car say about your business?
One of my clients phoned me once, to ask what sort of car she should buy. An interesting question to ask a Marketing Consultant and a sensible one, because for her, it was about creating the...
Do you need a niche?
A while ago I wrote about how important it is to identify your ideal clients ? the people you really want to work with and who really want to work with you. Click here to read...
Want to know how to develop a consistent brand? Take a Holiday (Inn)
Back in May I went to a workshop in London that was held at a Holiday Inn. Before we started, I helped myself to a mug of coffee from the row of jugs at the coffee...
