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When you speak, does the room listen?

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] Do you go to networking meetings and leave not remembering what many of other people said they do? Do you go to presentations and stop listening after the first five minutes?...

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What does a website review involve?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] I'm doing several website reviews this week. The main brief is to find out whether each website attracts the right kind of customer, and whether the right message is being put...

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Why you should add blogging to your marketing mix

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] There are many pros and cons to having a blog. Unfortunately, if you mention blogging to the uninitiated, they immediately think of the cons, partly because they don't know the pros....

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Is jargon really necessary?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] I've gone back to school again. Getting a qualification in the subject I work in seemed imperative if I am to do justice to Chantal's clients, so I've signed up to...

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How customer loyalty is preferred over satisfaction

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] If you make your customers happy, then they are satisfied; but that is not the same as loyalty. Loyalty requires working on these satisfied customers, giving them excellent, high quality service,...

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How to encourage newsletter signups from your website

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] This scenario arose from one of our new clients, which I would like to share with you. They migrated from their previous newsletter system to JAC, Appletree's version, and consequently were issued...

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Grow your business by buying another one

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] After a few months of having to keep very quiet about our latest business venture, I'm finally able to share the news with you. From 1 September 2010, Appletree will take...

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How consistent is your corporate image?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Some of the things I have accomplished since working at Appletree is to create this blog and maintain its social networking activities. I was very keen to make sure the corporate identity of...

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Using video testimonials to spread the word

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] A few weeks ago I went to a really good workshop on social media. I picked up lots more tips about using LinkedIn, Facebook and Twitter that we?ll be passing on...

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Why I love PowerPoint ? Part Two

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] If you read my blog post on Wedneseday (30 June) you?ll have seen that I?m a big fan of PowerPoint, when it?s used properly. If you?re not yet convinced, here are three...

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Latest Blog

Want to Get Better at Selling Your Service?

Many people I speak to – especially the owners of small service businesses – tell...

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You Don’t Do Any Marketing? Really?

If I had a pound for every time I’ve heard someone say “I don’t do...

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Does Everyone on Your Team Share Your Strategy?

Recently I ran a workshop about the StandOut Strategies for a group of business owners....

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