There are many different ways to promote and grow your business. You can rush around looking for new clients and take on whatever work you can find; or you can decide exactly who you want to...
You might have heard me say, just a few times, that ad hoc marketing does not work. I mention it in most of the talks that I give about marketing. I’ve written it countless times in...
If you read last week’s blog and thought a bit about where your business is now, you’ll be in a good place to continue your marketing journey. You know your starting point on the map. The...
In last week’s blog we looked at the problem that many services businesses struggle with – the problem of losing clients. Read that post again if this is something your business struggles with. So how do...
This is a statement that I hear quite frequently, from potential clients and from people I meet when I am out networking. Many coaches, consultants and trainers – and in fact anyone running a service business...
Do you actively encourage people to refer your business to others, or do you just wait for a nice referral to come along? Are you doing anything to encourage more people to recommend you, or are...
When you’re looking for a new service provider, how do you go about doing it? When you need a new accountant, IFA or someone to service your car, how do you find them? Chances are, you...
A little while ago I started writing a series of blogs about the 4Ps of Marketing. So far I’ve covered Price – how to decide what to charge and how to use pricing in your marketing;...
And what happens to your marketing when that happens? The way in which products and services are marketed is very different. With a product, you can show your potential buyer what they are going to buy...
I have discovered what it is that makes the best companies successful! After many years of watching successful small businesses become more successful, while watching other businesses fall by the way side, wondering what it is...
As the UK was about to head into another Covid lockdown towards the end of...
10 years ago, I went skiing with a group of other business owners. The group...
I don’t often go to supermarkets. I’m not keen on the experience and would rather...
