When I started my business back in 2000, I never knew where the next bit of work was coming from and when the next pay cheque would arrive. It was very different from the 9-5 job...
Last week I was invited to an event at the Google offices in London -to say the least, I was beyond excited. The morning event had guest speakers from various businesses, one of them was a...
For your marketing to work properly, you need to plan it. You need to know what you're doing, when, how and why. If you just do a bit now and then, when you're not too busy,...
6 months down the line I am now in the sixth month of my apprenticeship! It's hard to believe that I've been working for Appletree for half a year; everything is becoming second nature to me....
The art of integrating your marketing is easy if you keep it simple. Our previous blog illustrated how your marketing activity should be linked by a common message - and integrated - to be most effective....
"I need to find new clients." This is something I hear all the time from business people I meet. "What's the best way to do it?" they ask me. In my blog of 10 October 2012...
Success in business is about knowing where you want to go and planning ahead, to make sure that you get there. A few years ago, we got to the end of the financial year end for...
What is an Email Newsletter? Email newsletters are a brilliant way of keeping in contact with your previous and current clients. A newsletter is a written publication (by yourself or a paid writer) with a specific...
A lot of people I meet who run small businesses are working really hard to grow those businesses. They are doing loads of marketing, spending lots of their valuable time and quite a bit of their...
YouTube is often cited as the second most use search engine behind Google. One of our previous YouTube blogs talked about why, as a form of social media it's a really effective marketing tool. Here's a...
Many people I speak to – especially the owners of small service businesses – tell...
If I had a pound for every time I’ve heard someone say “I don’t do...
Recently I ran a workshop about the StandOut Strategies for a group of business owners....
