Making Twitter Work
In our unending quest to achieve good rankings for our clients (and Appletree) I read with interest recently that research, published by Branded3 has shown a positive correlation between the number of times a brand is...
Positive Networking to Get Your Business Going
"How's business?" This is a question that I get asked a lot at networking meetings. (It's also a question I ask a lot, as it is a great way to get a conversation going.) Being a...
Hello – New Apprentice
My name is Dale Cooke, the newest addition to the Appletree Family and their second Apprentice. I started working with Appletree at the end of June. I have been here around 3 weeks and I've learnt...
Apprenticeship Finale
Last week I handed in my apprenticeship portfolio! My apprenticeship has now officially come to an end! All the academic side of the apprenticeship has been completed! I was promoted to a marketing assistant in May...
Appletree Needs an Account Manager
We're looking for a new Account Manager to join our team. Our current Account Manager, Debbie, has been offered a fabulous job with a larger company and we'll be really sorry to lose her. So...
Video in Business
Did you know that YouTube is the 2nd most used search engine in the world? This would suggest that more and more people are using videos to answer their questions, give them knowledge or even just...
Why You Must Market Your Marketing
As marketers we spend a huge amount of our time creating compelling content for our clients, as does every marketing consultant or agency for their clients. So, with all this marketing activity going on all around...
Because People Buy When They Trust You
When someone trusts you, they are more likely to buy from you. How do you build trust? By developing credibility. What is credibility and how do you go about building it? When you provide a service...
Facebook for Business
"There are over one billion people on Facebook. Learn how to reach the right audience for your business and turn them into customers". Facebook, 2013 This is the opening line on the Facebook for Business home...
