Why should you get Google Analytics on your new website? When you come to build a new website for your business, something you need to take into consideration is; how am I going to measure traffic...
Good morning Appletree readers, my name is Nidhi, aka the Creator, Innovator and Perfectionist. I joined the Appletree family in the middle of August as the Account Manager and it has been quite a roller coaster...
How Often Should You Review Your Marketing? A couple of years ago, while I was writing the section of my book, Magnetic Marketing, that talks about scheduling your marketing, I realised that I needed to...
How Can You Use Videos To Promote Your Business? They say that a picture paints a thousand words. So how many words could you paint with a video? Using a combination of words, pictures, music and...
We've championed the use of blogs for marketing for a long time. Now we need to look at whether blogs are actually working. As with all marketing tools, you must measure their effectiveness, adjust and re-measure...
My last Appletree blog. A time for me to think back over my time at Appletree, and consider how, in my mind, marketing has genuinely found its place. Place - one of the 4 P's in...
Here's another exert from my new book, One in Ten, that will be published later this year. It's about a lesson I learnt in the third year of my business, when I was still working as...
I've been writing about how SEO should be approached from a true marketing perspective for what seems like an age now. Back in autumn 2012 I wrote a series of blogs, starting with 'Why clever marketing...
Have you ever thought about using exhibitions to promote your business? Have you been put off by the cost? Have you tried and found it doesn't work? There's more to getting an exhibition right than just...
How many email newsletters that land in your inbox do you actually read? Do most of them get the 'delete' treatment before you've read them? Is there any point in spending loads of time and effort...
Many people I speak to – especially the owners of small service businesses – tell...
If I had a pound for every time I’ve heard someone say “I don’t do...
Recently I ran a workshop about the StandOut Strategies for a group of business owners....
