There are many different ways to promote and grow your business. You can rush around looking for new clients and take on whatever work you can find; or you can decide exactly who you want to...
Have you ever heard me say that ad hoc marketing does not work? I’ve been telling coaches and consultants this for many years now. Every week I remind my clients and audiences that just doing a...
When you’re on a journey with your business, you need to start by knowing where you are. Then you look at where you want to go. The next stage is figuring out how you’re going to...
40% of my current clients are working with me because they first met me when I was giving a talk, workshop or presentation. I love being on stage, sharing my marketing knowledge. I especially love it...
When did you last get into your car and just drive, without really knowing where you were going? It’s a nice thing to do if you just fancy ‘going for a drive’ and you don’t mind...
This is the title of a book I’ve just read, by Chris Merrington, the cover of which says that it’s a ‘practical negotiation guide to more profitable client relationships …’. He’s written it mainly for marketing...
Do you know why your clients buy from you, rather than from one of your competitors? Do you know what keeps them coming back to you?Read More
“Who are your clients?” I ask. “We can work with absolutely anyone,” they reply. Read More
What’s the third Massive Marketing Mistake that coaches make, which leaves them struggling to build the business they want? The first is not knowing where you are; the second is not knowing where you want to...
This is the second blog in a series looking at the biggest marketing mistakes that coaches make when trying to run their own business. The first mistake is not knowing how your business is different to...
Recently I ran a workshop about the StandOut Strategies for a group of business owners....
Recently I ran a workshop about the StandOut Strategies for a group of business owners....
If you’ve heard me speak about the StandOut Strategies, or you’ve read about them in...
