Why Do You Need to Know Where Your Business is Going?
When did you last get into your car and just drive, without really knowing where you were going? It’s a nice thing to do if you just fancy ‘going for a drive’ and you don’t mind...
Why Do Smart People Make Such Stupid Mistakes?
This is the title of a book I’ve just read, by Chris Merrington, the cover of which says that it’s a ‘practical negotiation guide to more profitable client relationships …’. He’s written it mainly for marketing...
Why Do Clients REALLY Buy From You?
Do you know why your clients buy from you, rather than from one of your competitors? Do you know what keeps them coming back to you?Read More
Massive Marketing Mistakes – Number Four: Trying to Work with Everyone
“Who are your clients?” I ask. “We can work with absolutely anyone,” they reply. Read More
Massive Marketing Mistakes – Number Three: Chasing New Clients
What’s the third Massive Marketing Mistake that coaches make, which leaves them struggling to build the business they want? The first is not knowing where you are; the second is not knowing where you want to...
Massive Marketing Mistakes – Number Two: No Goals for Your Business
This is the second blog in a series looking at the biggest marketing mistakes that coaches make when trying to run their own business. The first mistake is not knowing how your business is different to...
Massive Marketing Mistakes – Number One: Being the Same as Everyone Else
Over the years I’ve met many people who are new in business and are struggling to get going. They are finding the first few years really tough and are wondering when it will get easier. Why...
How Inspiring Are Your Socks?
Two talks, both about children in developing countries who don’t have what children in more developed countries have. Both about children relying on charities and support from people outside their own countries. I've always been more...
Do You Fight, Flight or Freeze in the Face of a Challenge?
As I write this blog, in the UK we are in the midst of lock down. No one is going out – all networking has moved online, along with all meetings. Many businesses across the country...
Consistency is Key
Consistency is key – in everything you do. If you want to get better at any skill or sport, you need to practice and keep practicing. Just turning up to the golf club once in a...
