Can You Use Words to Change Minds?
In my continuous quest for learning I’ve read some very interesting books this year. One of them is “Words That Change Minds” by Shelle Rose Charvet. I heard Shelle speak at a conference in October...
The Content Triangle
Content Marketing has been around for a very long time – it just wasn’t always called ‘Content Marketing’. It’s really just about attracting and retaining your clients by consistently creating and curating relevant and valuable...
What’s the True Secret to a Successful Business?
At the start of this year I joined an online business book club. As well as encouraging me to read a mix of books that I might not usually reach for, and plenty I’d never heard...
Cold Calling Doesn’t Work!
“I hate cold calling. I don’t like picking up the phone and trying to sell my services by cold calling.” If this is something that you’d ever said to yourself or anyone else, that’s great! And...
Who Are Your Ideal Clients and What Makes Them Tick?
There are many different ways to promote and grow your business. You can rush around looking for new clients and take on whatever work you can find; or you can decide exactly who you want to...
Why Ad Hoc Marketing Does Not Work
Have you ever heard me say that ad hoc marketing does not work? I’ve been telling coaches and consultants this for many years now. Every week I remind my clients and audiences that just doing a...
How Will You Reach Your Business Destination?
When you’re on a journey with your business, you need to start by knowing where you are. Then you look at where you want to go. The next stage is figuring out how you’re going to...
Book of the Month – Presentations that Resonate and Get Results Part II
40% of my current clients are working with me because they first met me when I was giving a talk, workshop or presentation. I love being on stage, sharing my marketing knowledge. I especially love it...
Why Do You Need to Know Where Your Business is Going?
When did you last get into your car and just drive, without really knowing where you were going? It’s a nice thing to do if you just fancy ‘going for a drive’ and you don’t mind...
Why Do Smart People Make Such Stupid Mistakes?
This is the title of a book I’ve just read, by Chris Merrington, the cover of which says that it’s a ‘practical negotiation guide to more profitable client relationships …’. He’s written it mainly for marketing...
