Last month I wrote about the importance of becoming a Marketing Expert, if you want your business to really succeed. The first step is to get clear on where your business is now – what makes...
“Just give me the quick win.” “Tell me how to get my first client.” “What’s the one marketing tool I should use to promote my business?” All comments and questions that I hear all far often....
I’ve been working with coaches, consultants and trainers for more than 20 years and in that time, the really successful clients, the ones who have earned most and had a queue of great clients wanting to...
This month’s Business Book Club book is Rework by Jason Fried & David Heinemeier Hansson and the section that really stood out for me is about competitors. I thought I would share a few of...
In my continuous quest for learning I’ve read some very interesting books this year. One of them is “Words That Change Minds” by Shelle Rose Charvet. I heard Shelle speak at a conference in October...
Content Marketing has been around for a very long time – it just wasn’t always called ‘Content Marketing’. It’s really just about attracting and retaining your clients by consistently creating and curating relevant and valuable...
At the start of this year I joined an online business book club. As well as encouraging me to read a mix of books that I might not usually reach for, and plenty I’d never heard...
“I hate cold calling. I don’t like picking up the phone and trying to sell my services by cold calling.” If this is something that you’d ever said to yourself or anyone else, that’s great! And...
There are many different ways to promote and grow your business. You can rush around looking for new clients and take on whatever work you can find; or you can decide exactly who you want to...
Have you ever heard me say that ad hoc marketing does not work? I’ve been telling coaches and consultants this for many years now. Every week I remind my clients and audiences that just doing a...
If you’ve heard me speak about the StandOut Strategies, or you’ve read about them in...
Human relationships, based on emotions, are the key to the conversations you have with potential...
How often have you found yourself working with a client who isn’t totally perfect for...
