Become Your Own Customer for a Day
At a recent networking lunch, the guest presenter asked an insightful question: Have you ever been your own customer for a day? We all know customer service is paramount to retaining clients and has a huge...
Networking Does Not End When the Meeting Does
Last week I wrote about how to get over your nerves when you?re going to a networking meeting ? click here to read more. So you?ve made through the meeting and made your excuses. What next?...
Facebook Creates Job Board, but is it Taking Over?
Facebook has recently announced its plans to integrate a job search feature to its website, however this addition could have a negative impact on professional networking site, LinkedIn. The multibillion dollar company plans to launch the...
Animate your Content
Coming up with new ideas for your content can be challenging, encouraging people to read it is even more of a challenge! Your story about your business can cut through all the other information that we?re...
Networking Starts When You Walk Through the Door
So your networking preparation is done, you?ve worked out why you?re going to this meeting, who you want to speak to and what you?re going to say. You?re armed with your business cards and you even...
Announcing the Relaunch of Just JAC Email Newsletter!
A really good way to grow your business is by looking at the resources you?ve already got and seeing what else you can do with them. This is something I did recently and released...
SEO Keyword Research Tools – Which ones to use for your keyword strategy.
A few months ago, a conversation with a potential client centred on search engine rankings and keywords. They were delighted because tweaks made to their website led to them ranking first in the Google search. From...
Plan Your Networking for Better Results
If you?ve been following our series of blogs on networking (click here to read the previous instalment on different types of networking events to attend), you?ll be ready to think about what you need to do...
DISCover How to Talk to Your Clients
Have you ever come away from a meeting with a prospect, not quite knowing why you didn?t get the sale, even though you were sure they wanted to buy from you? How often do you have...
Identifying Keywords for your Content
An interesting aspect of the work Appletree does for many clients is keyword research and recommendations. In a previous blog I advised careful use of keywords in your website and blog copy, in order to improve organic...
