Why Create Content Marketing?
It's all about the content these days, and where you deliver it. From a host of stats from Google recently, this one caught my eye: 50% of consumers use a combination of search and social media...
Ideal Business Clients
What Are Ideal Business Clients? Every business has its 'ideal clients' - those people or businesses that you want to work with and work most effectively for. Who those ideal clients are is different for every...
The Marketing Golden Ticket
Here's a clever idea I heard recently to encourage more people to go to your website. In March I gave a presentation at an FSB event that was all about using the Internet to grow your...
Marketing – it’s a lot like exercise – it works best when you do it often and regularly.
I'm one of those people who have to do exercise often and regularly to see any results whatsoever. I used to see this as very bad, but have started to see it in a different light...
Experience Business
Appletree has been helping to organise a business exhibition, Experience Business next month. The event will take place on October 10th at The Springs Hotel in Wallingford. Everyone is welcome to attend the free event. As...
Stop Wasting Your Marketing Budget!
I spoke to someone at a networking meeting recently, who told me about the different marketing he was doing. He was sending out leaflets and going networking and phoning potential clients and doing more networking and...
What?s Your Call to Action?
During a recent client meeting, we revisited the importance of a call to action (CTA) on the marketing material we produce for them. This seemingly simple activity is often overlooked as is too obvious - we...
Twitter. It?s so much more than a plug for your website.
As the newly appointed social media champion for Appletree ? he says slightly smug ? I came across something that I really wanted to address in my latest blog. Last week I spent a lot of...
May I Join You? Or How to Get Talking at a Networking Meeting
Walking into a networking meeting full of people talking to each, and getting a conversation going is not the easiest thing to do. So here are some tips for getting started, with thanks to Mike Southon,...
How to Create an Effective Keyword List
A common theme of our blogs on marketing is keywords. Thankfully they are no longer mis-used by some and ?stuffed? on web pages to achieve high search engine rankings. This means that it?s even more important...
