Writing a Book Can Ruin Your Reputation!
These days, if you’re a coach, a consultant or a trainer, everyone will tell you that you should write a book. There’s no doubt that a book can be a great way to help you promote...
Is Customer Service part of your Marketing?
On Friday night my partner and I ate at a restaurant we’d not been to before. We had arranged to collect a friend after her ‘leaving work’ party in the pub and drive her home. Not...
Marketing is Not Rocket Science!
It’s not rocket science. It’s not about trial and error and it is certainly not about throwing as much effort as you can into social media, in the hope that something sticks. Don’t even think about...
Is your marketing suffering from the Titanic Effect?
Do you think you know exactly how your clients think, or how your prospects will respond to your marketing? If so, you must have a crystal ball! Very often, clients don’t think, act or respond as...
Time for some Festive Fun?
On the first day of Christmas, my Marketing Consultant gave to me – A Partridge in an Appletree. This means that you need to stand out from the crowd by doing something different. Don’t do the...
Help Your Clients to Speak Up and Stand Out
There are six basic human needs that drive our actions – six emotional needs. These emotional needs form the basis of six Emotional Reputation Strategies that can be used very effectively by coaches, consultants and trainers,...
Do You Help Your Clients to Grow?
When Tony Robbins identified six basic human needs that drive our actions, he listed number four as Growth. I’ve taken his work on the importance of emotions and developed six Emotional Reputation Strategies. Six strategies that...
Helping Your Clients Make a Bigger Contribution
Some years ago Tony Robbins identified six basic human needs that drive our actions. From these, six Emotional Reputation Strategies have been developed, based on the emotions that drive the decision to buy from your business....
How Good Are Your Connections?
There are six human needs that have been written about, originally by Tony Robbins. From these six basic human needs, six emotional USPs for businesses have been developed. The six elements are Certainty, Connection, Contribution, Growth,...
Are You a Safe Pair of Hands?
What makes your business different? What makes it really different? When you’re a coach it can be very difficult to show potential clients exactly what makes you stand apart from the many, many other coaches they...
