When Did You Last Sack one of Your Clients?
Here's another exert from my new book, One in Ten, that will be published later this year. It's about a lesson I learnt in the third year of my business, when I was still working as...
How To Get More Views For Videos
You have recognised that videos are an important marketing activity that connects you with your audience. You have started filming, creating and uploading videos but noticed that the videos are not reaching the amount of views...
Real Marketing vs Ranking ‘Fixers’ – the Battle Continues …
I've been writing about how SEO should be approached from a true marketing perspective for what seems like an age now. Back in autumn 2012 I wrote a series of blogs, starting with 'Why clever marketing...
Make an Exhibition of Yourself!
Have you ever thought about using exhibitions to promote your business? Have you been put off by the cost? Have you tried and found it doesn't work? There's more to getting an exhibition right than just...
Is SEO that effective?
Search Engine Optimisation (SEO) is such a vital part of the digital marketing world that recently we are seeing more and more companies offering it as a service. More businesses are claiming SEO expertise as...
Does YouTube Work for Business?
Can videos work to showcase your business? When I started working with Appletree I had no idea how a small business could use videos to show what they are offering. As far as I was concerned...
Why Do You Read Email newsletters?
How many email newsletters that land in your inbox do you actually read? Do most of them get the 'delete' treatment before you've read them? Is there any point in spending loads of time and effort...
Did you know that YouTube receives over 1 billion unique visitors each month!
With that many people visiting a social media platform each month, what are you doing to get their attention? YouTube ? the second most popular search engine, have also stated that 500 years of YouTube...
Making Twitter Work
In our unending quest to achieve good rankings for our clients (and Appletree) I read with interest recently that research, published by Branded3 has shown a positive correlation between the number of times a brand is...
Positive Networking to Get Your Business Going
"How's business?" This is a question that I get asked a lot at networking meetings. (It's also a question I ask a lot, as it is a great way to get a conversation going.) Being a...
