Where Do Your Clients Hang Out?
If you read last week’s blog (which you can read again here) then you should now have a better idea of who your ‘ideal’ clients – the ones you really want to work with, who are...
Why Do You Work for Not-so-Perfect Clients?
When someone asks you who your clients are, is your answer something like, "Anyone with a pulse and a credit card?" If it is, I'm going to let you into a secret. No matter how hard...
What Makes Your Business REALLY Different?
When you run a coaching, consulting or training business, you face tough competition. There are literally thousands of other people out there, doing something similar to you, going after the same potential clients as you. While...
How Will You Reach Your Marketing Goals this Year?
In the last blog that I wrote, which you can read here, we looked at the importance of having goals for your marketing and your business. Have you decided what you want to achieve this year...
What Are Your Marketing Goals for This Year?
If you read last week’s blog and thought a bit about where your business is now, you’ll be in a good place to continue your marketing journey. You know your starting point on the map. The...
Setting Off on Your Marketing Journey
When you first set out on a journey with a map, you need to know where you are. If you don’t know where you’re starting from, you can’t work out the best route to your destination...
‘Tis the Season to be Giving!
Every year in December, people start talking about Christmas and what it’s really about. For me, one of the most important aspects of the festive season (aside from spending as much time in our local pub...
What Goals Do You Have For Your Business for Next Year?
What Goals Do You Have For Your Business for Next Year? Stephen Covey says start with the end in mind, so when you’re planning the future of your business, start by thinking about where you want...
How Do You Make Your Marketing Go with a Bang?
It’s 7am on a Wednesday morning at the beginning of November and I’m asleep in bed, in a cosy little hotel in Yangshuo in China. I’m woken by the sound … of fireworks! Looking out of...
What Are The Three Key Elements of Marketing?
No matter what sort of marketing you do for your business – whether it’s networking, social media, attending exhibitions or something else – there are three key elements to marketing that you must consider first. For...
