How Not to Win New Clients
I shouldn’t have won James as a new client last year. Why not? Because I didn’t do my marketing properly! Read More
I shouldn’t have won James as a new client last year. Why not? Because I didn’t do my marketing properly! Read More
Jayne Reddyhoff runs Zanzi Digital and for this final blog in this series, she shared with me four simple questions you must ask before you start digital marketing – and why most people get this wrong....
Let’s start with X … We’re nearing the end of the alphabet, so for X, I asked one of my favorite graphic designers, John Tromans from X313 Design, to share with me his take on design,...
William Buist is about the third Marketing Expert I’ve featured this year, who I first met on a ski slope. He works with business owners to unlock sustainable profits and give them insights into building better...
My friend Veronique isn’t a Marketing Expert, but she will be by the time I’ve finished with her! I met Veronique about 18 months ago at a social event in our village. We got chatting about...
In the last two years I’ve had had the slight misfortune to visit an underaker twice – and not because they needed help with their marketing. After my more recent interaction with an undertaker, I realised...
According to LinkedIn and Tony K Silver, 97% of people who are on LinkedIn don’t use it properly. What does ‘using LinkedIn properly’ mean? The expert in this blog, Tony K Silver, The LinkedIn Profiler, says...
“Your books are your soldiers – send them out into the world and they will help you to promote your business.” Read More
Rachel Maunder is a Professional Branding expert, who very kindly agreed to help me to write an article for this blog, as I think that the work she does with her clients classes her as a...
Sometimes when it comes to writing this blog, it’s easy for me to think of a marketing expert to feature. Sometimes there are too many experts to choose from. But not this time. For Q, I...
USPs (Unique Selling Propositions) don’t work anymore. Why not? Because they’re about selling. They’re not...
The first StandOut Strategy, Certainty, is about being a safe pair of hands for your...
There’s a buying process that everyone goes through when they’re looking to invest in a...