Why Ad Hoc Marketing Does Not Work
Have you ever heard me say that ad hoc marketing does not work? I’ve been telling coaches and consultants this for many years now. Every week I remind my clients and audiences that just doing a...
How Will You Reach Your Business Destination?
When you’re on a journey with your business, you need to start by knowing where you are. Then you look at where you want to go. The next stage is figuring out how you’re going to...
Book of the Month – Presentations that Resonate and Get Results Part II
40% of my current clients are working with me because they first met me when I was giving a talk, workshop or presentation. I love being on stage, sharing my marketing knowledge. I especially love it...
Why Do You Need to Know Where Your Business is Going?
When did you last get into your car and just drive, without really knowing where you were going? It’s a nice thing to do if you just fancy ‘going for a drive’ and you don’t mind...
Why Do Smart People Make Such Stupid Mistakes?
This is the title of a book I’ve just read, by Chris Merrington, the cover of which says that it’s a ‘practical negotiation guide to more profitable client relationships …’. He’s written it mainly for marketing...
Why Do Clients REALLY Buy From You?
Do you know why your clients buy from you, rather than from one of your competitors? Do you know what keeps them coming back to you?Read More
Massive Marketing Mistakes – Number Four: Trying to Work with Everyone
“Who are your clients?” I ask. “We can work with absolutely anyone,” they reply. Read More
Massive Marketing Mistakes – Number Three: Chasing New Clients
What’s the third Massive Marketing Mistake that coaches make, which leaves them struggling to build the business they want? The first is not knowing where you are; the second is not knowing where you want to...
Massive Marketing Mistakes – Number Two: No Goals for Your Business
This is the second blog in a series looking at the biggest marketing mistakes that coaches make when trying to run their own business. The first mistake is not knowing how your business is different to...
Massive Marketing Mistakes – Number One: Being the Same as Everyone Else
Over the years I’ve met many people who are new in business and are struggling to get going. They are finding the first few years really tough and are wondering when it will get easier. Why...
