Consistency is Key
Consistency is key – in everything you do. If you want to get better at any skill or sport, you need to practice and keep practicing. Just turning up to the golf club once in a...
Why You MUST Keep Marketing When Times are Tough
Earlier this week I received an email newsletter from a fellow marketing professional that talked about why you shouldn’t do any marketing when times are tough. The first few lines talked about how our inboxes are...
Book of the Month – Do Your Presentations Resonate and Get Results?
The latest book I’ve been reading from the Business Book Club is Resonate by Nancy Duarte. It’s a long book, so I’m only going to write about part of it here – the part that makes...
Could You Grow Your Business By Buying Another One?
If you’re looking to grow your business and take on new clients, one of the ways in which you can do this is by buying another business or taking on their clients. This is how one...
Book of the Month – Building a Story Brand by Donald Miller
This is the first book to be recommended by the Build Better Business Book Club. It’s full of really useful advice on how to clarify your marketing message, so that clients will listen. If you’re looking...
How Not to Win New Clients
I shouldn’t have won James as a new client last year. Why not? Because I didn’t do my marketing properly! Read More
In the A-Z of Marketing Experts, Z is for Zanzi Digital
Jayne Reddyhoff runs Zanzi Digital and for this final blog in this series, she shared with me four simple questions you must ask before you start digital marketing – and why most people get this wrong....
In the A-Z of Marketing Experts, X is for X313 Design and Y is for You!
Let’s start with X … We’re nearing the end of the alphabet, so for X, I asked one of my favorite graphic designers, John Tromans from X313 Design, to share with me his take on design,...
In the A-Z of Marketing Experts, W is for William Buist
William Buist is about the third Marketing Expert I’ve featured this year, who I first met on a ski slope. He works with business owners to unlock sustainable profits and give them insights into building better...
In the A-Z of Marketing Experts, V is Veronique Bringlow
My friend Veronique isn’t a Marketing Expert, but she will be by the time I’ve finished with her! I met Veronique about 18 months ago at a social event in our village. We got chatting about...
