There are six basic human needs that drive our actions – six emotional needs. These emotional needs form the basis of six Emotional Reputation Strategies that can be used very effectively by coaches, consultants and trainers,...
When Tony Robbins identified six basic human needs that drive our actions, he listed number four as Growth. I’ve taken his work on the importance of emotions and developed six Emotional Reputation Strategies. Six strategies that...
Some years ago Tony Robbins identified six basic human needs that drive our actions. From these, six Emotional Reputation Strategies have been developed, based on the emotions that drive the decision to buy from your business....
There are six human needs that have been written about, originally by Tony Robbins. From these six basic human needs, six emotional USPs for businesses have been developed. The six elements are Certainty, Connection, Contribution, Growth,...
What makes your business different? What makes it really different? When you’re a coach it can be very difficult to show potential clients exactly what makes you stand apart from the many, many other coaches they...
“My 121 service costs £8000 for the year and no one is buying it,” Blake told me in despair. “What does your marketing funnel look like?” I asked. “What’s a marketing funnel?” Whether your 121 coaching...
If you’re still expecting over night results and success from your marketing, you can stop reading now! If you’re in it for the long haul and would like to know more about how to keep going,...
Every three months I measure my marketing. I look at my list of current clients in my database and check the source – how each one heard about me. There’s the first essential marketing activity about...
What goals have you set yourself this year? Being a coach, consultant or trainer, you understand the need for realistic goals more than most. But did you know that goals are also an essential element of...
What does it take to build a really successful business? Aside from being great at what you do – whether that’s coaching, consulting or training – you also need to get really good at marketing. You...
Most marketing messages are far too long. Pages of content instead of a paragraph. Paragraphs...
Every year in December, people start talking about Christmas and what it’s really about. For...
