During April 2012 Google rolled out its latest updates, Penguin and Panda. The objective of the updates is generally to repel those website which are written primarily to score highly in Google rankings. Those sites which...
This might sound like a strange question, but it is a question that everyone who is thinking about going networking should answer. Networking is a really powerful marketing tool for many people and many businesses, but...
How do you work out the best structure for your website? Whether you?re starting from scratch, or planning a review of your site, what?s the best way to work out which pages to use and where to...
It seems the art of letter writing is disappearing fast. It?s a shame, not only from a handwriting point of view, but also because a simple letter can still be an effective sales tool. Here?s a...
This is something I heard someone say at a networking meeting last month. We had eaten lunch and were then given the chance to stand up for about a minute, to tell the rest of the...
Are you riding the feast and famine rollercoaster? ?I can?t write a newsletter this month because I?ve got too much work to do.? ?I can?t afford to go networking because I don?t have enough money coming...
In Marketing Your Blog Part 2 we looked at ways to promote your blog 1-6. Here?s the final instalment of this series, giving you more tips on how to make sure your blog is working hard for...
About a year ago I wrote a blog on how marketing is like running - because I'd just completed my first half marathon. Click here to read that post. On Sunday 6 May 2012 I finished...
When you go to a networking meeting, are you looking to meet clients? Will there be people in the room to whom you can sell your products and services? Will you meet someone for the first...
In part 1 of Marketing Your Blog we considered in brief a summary of the most effective ways to market your blog. In Part 2, we?ll look at some of these ways in more detail, and...
How often have you found yourself working with a client who isn’t totally perfect for...
In my travels around the world, I get to speak to many different audiences, work...
Why is it so easy to get marketing wrong? To spend money and not get...
