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Are You Afraid of Giving Away your Secrets?

At the Marketing Planning workshop  I ran in March, we got onto talking about writing books, newsletters and articles. These are all ways of sharing your expertise and advice ? just as I do in this...

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How Much Have I Grown in a Month?

A whole month has passed since I sat down and wrote a blog on my apprenticeship; it?s amazing how time flies. I have been with Appletree for 3 months now and so I have my 3 month review...

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How Do You Use Social Media? Part 2

In Part 1  we considered ways of using social media effectively as part of your marketing plan.  Here are a few more suggestions for you to consider. 1.  Measurement is still key Marketers have always been...

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What?s the Best Type of Networking for You? Part 2

Back in June 2012 I wrote a blog about how to decide on the best types of networking meetings to go to. I covered a number of options and you can click here to see what...

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Growing the Business. Setting your Goals

Last week we spoke about the current business position, where is your business currently? So, you now know where your business is, how do you develop it into the successful enterprise you want it to be?...

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How Do You Use Social Media? Part 1

In business today, it is almost a given that social media forms part of a company?s marketing plan, regardless of the size of company.  London 2012 was the first truly ?social media Olympics?, the results for...

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What is Networking and How Does it Work? Part Two

Back in June I wrote a blog post about how and why networking works. Click here to read that post and read on for more reasons that you should use networking to grow your business. Face to...

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Where is your business currently?

You want to grow your business, you want to expand and develop your business into a successful enterprise that you are proud of. You have planned how you are going to get there and you are...

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An anecdote for a Friday about Pablo Picasso

A woman spotted Picasso sketching outside a café in Paris. The woman asked Picasso if he might sketch her, and charge accordingly. Picasso kindly obliged. In a few minutes he handed her an original Picasso.? ?And...

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How Not to Network ? Common Mistakes and How to Avoid Them

Once you?ve learnt some of the skills of networking, you?ll find that it gets easier to do. However, there are plenty of things that can go wrong and affect the results of your networking efforts. Here...

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Latest Blog

Connect with Your Peers to Grow Your Business

USPs (Unique Selling Propositions) don’t work anymore. Why not? Because they’re about selling. They’re not...

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Down to Earth Marketing

The first StandOut Strategy, Certainty, is about being a safe pair of hands for your...

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The ABC of How to StandOut

There’s a buying process that everyone goes through when they’re looking to invest in a...

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