Every three months I measure my marketing. I look at my list of current clients in my database and check the source – how each one heard about me. There’s the first essential marketing activity about...
What goals have you set yourself this year? Being a coach, consultant or trainer, you understand the need for realistic goals more than most. But did you know that goals are also an essential element of...
What does it take to build a really successful business? Aside from being great at what you do – whether that’s coaching, consulting or training – you also need to get really good at marketing. You...
If you came along to any of my Marketing Mondays calls in 2020, you may have experienced the international flavour brought to some of the calls by CJ the Bubble Girl. She’s a brilliant party entertainer,...
Last month I wrote about the importance of becoming a Marketing Expert, if you want your business to really succeed. The first step is to get clear on where your business is now – what makes...
“Just give me the quick win.” “Tell me how to get my first client.” “What’s the one marketing tool I should use to promote my business?” All comments and questions that I hear all far often....
I’ve been working with coaches, consultants and trainers for more than 20 years and in that time, the really successful clients, the ones who have earned most and had a queue of great clients wanting to...
This month’s Business Book Club book is Rework by Jason Fried & David Heinemeier Hansson and the section that really stood out for me is about competitors. I thought I would share a few of...
In my continuous quest for learning I’ve read some very interesting books this year. One of them is “Words That Change Minds” by Shelle Rose Charvet. I heard Shelle speak at a conference in October...
Content Marketing has been around for a very long time – it just wasn’t always called ‘Content Marketing’. It’s really just about attracting and retaining your clients by consistently creating and curating relevant and valuable...
USPs (Unique Selling Propositions) don’t work anymore. Why not? Because they’re about selling. They’re not...
The first StandOut Strategy, Certainty, is about being a safe pair of hands for your...
There’s a buying process that everyone goes through when they’re looking to invest in a...
