For many years, I've built my business by giving away help and advice. Sometimes it has felt as if I've been too generous. Sometimes I've wondered if I've been giving away too much. And sometimes, it...
Did you know that YouTube is the 2nd most used search engine in the world? This would suggest that more and more people are using videos to answer their questions, give them knowledge or even just...
As marketers we spend a huge amount of our time creating compelling content for our clients, as does every marketing consultant or agency for their clients. So, with all this marketing activity going on all around...
Last month I was promoted! I was promoted from marketing apprentice to marketing assistant, very exciting stuff. Whilst the new promotion has brought me a new job title and pay rise, it doesn't feel that different....
When someone trusts you, they are more likely to buy from you. How do you build trust? By developing credibility. What is credibility and how do you go about building it? When you provide a service...
LinkedIn is the world's largest professional network, and is known as the 'professional social network'. The network has 150 million members worldwide, apparently adding 10 new members every 5 seconds! It's a great tool for lead...
Within the past few months we at Appletree have really noticed a much higher level of interaction on LinkedIn. This can include engaging with your contacts, talking in a discussion with potential clients or even website...
Alex Polizzi, The Hotel Inspector, knows a thing or two about running successful hotels and about turning struggling establishments into ones that really thrive. While watching an episode on the TV recently, it occurred to me...
"There are over one billion people on Facebook. Learn how to reach the right audience for your business and turn them into customers". Facebook, 2013 This is the opening line on the Facebook for Business home...
In May 2013 I finally finished writing the book that I started in 2010. (I was distracted by writing another book!) This one is being edited ready for publication in September 2013 and over the next...
How often have you found yourself working with a client who isn’t totally perfect for...
In my travels around the world, I get to speak to many different audiences, work...
Why is it so easy to get marketing wrong? To spend money and not get...
