Yan's recent research project about DIY newsletters resulted in some interesting thoughts. Whereas we thought people would be put off using them due to cost, it seems the majority of our respondents were more concerned with...
Recently I started a research project for our email newsletter service, Just Add Content (JAC). The purpose of the research was to identify if people would be interested in using JAC as a DIY newsletter service:...
We're looking for a new Account Manager to join our team. Our current Account Manager, Debbie, has been offered a fabulous job with a larger company and we'll be really sorry to lose her. So...
SlideShare started life as a place for people to upload PowerPoint presentations they were using at a conference or event. Over time it has evolved into a content marketing platform for any form of digital content,...
For many years, I've built my business by giving away help and advice. Sometimes it has felt as if I've been too generous. Sometimes I've wondered if I've been giving away too much. And sometimes, it...
Did you know that YouTube is the 2nd most used search engine in the world? This would suggest that more and more people are using videos to answer their questions, give them knowledge or even just...
As marketers we spend a huge amount of our time creating compelling content for our clients, as does every marketing consultant or agency for their clients. So, with all this marketing activity going on all around...
Last month I was promoted! I was promoted from marketing apprentice to marketing assistant, very exciting stuff. Whilst the new promotion has brought me a new job title and pay rise, it doesn't feel that different....
When someone trusts you, they are more likely to buy from you. How do you build trust? By developing credibility. What is credibility and how do you go about building it? When you provide a service...
LinkedIn is the world's largest professional network, and is known as the 'professional social network'. The network has 150 million members worldwide, apparently adding 10 new members every 5 seconds! It's a great tool for lead...
Recently I ran a workshop about the StandOut Strategies for a group of business owners....
Recently I ran a workshop about the StandOut Strategies for a group of business owners....
If you’ve heard me speak about the StandOut Strategies, or you’ve read about them in...
