This Month's Appletree Award for Customer Service goes to ... ... the NHS! Yes, I'm being serious! In particular the award goes to three people who were working at Basingstoke Hospital earlier this month, for...
In the A - Z of Marketing Q is for ... Questions In the olden days, to promote your business and sell your services to a potential customer, you would turn up at their office and...
Don't Waste Money on Marketing: Develop a Secret Salesforce Instead On 1 May I wrote a blog about the core values we have at Appletree. (Click here if you missed it.) Core values are an essential...
In the A - Z of Marketing P is for ... Pictures "A picture paints a thousand words'' Frederick R. Barnard, 1921 Almost 100 years later and it would seem that businesses are starting...
What are the 3Ps of Presenting? Over the years I've heard many different tips and ideas on how to give great presentations. Recently I learnt about the 3Ps of Presenting from a brilliant presenter and speaker,...
What are Your Business's Core Values? What makes your business tick? What do you stand for? When you know the answers to these questions, you can use them to promote your business and really stand out...
In the A - Z of Marketing O is For Objectives Why are objectives so important for your business? Over the past years at Appletree, there have been times when we were unsure as to what...
In the A - Z of Marketing N is for... (printed) Newsletters With the popularity of the internet at an all time high, email newsletters appear to be the most popular form of newsletter to use,...
Do You Have a Responsible Business? CSR - Corporate Social Responsibility - is a phrase that's been around for some time. Large companies shout about how they send their members of staff to carry out volunteer...
In the A - Z of Marketing, M is for ... Market Research Are you trying to develop a new service or product to sell? In business one of the best ways to understand what current...
USPs (Unique Selling Propositions) don’t work anymore. Why not? Because they’re about selling. They’re not...
The first StandOut Strategy, Certainty, is about being a safe pair of hands for your...
There’s a buying process that everyone goes through when they’re looking to invest in a...
