In the A – Z of Marketing, W is for – Writing
In the A - Z of Marketing, W is for - Writing When I was walking my dogs the other evening, in the summer sunshine, I started to wonder what I would write about in this...
Don’t You Just Love it When Your Clients Complain?
Don't You Just Love it When Your Clients Complain? Do you look forward to receiving complaints from your clients, or do you cringe every time you answer the phone, in case there's an unhappy client at...
In the A – Z of Marketing, V is for – Values
In the A - Z of Marketing, V is for - Values I hear a lot of people talk about their values and those of their business, they tell me that their values are things like...
In the A – Z of Marketing, U is for … Unique
In the A ? Z of Marketing, U is for ... Unique What makes you different? What makes you stand out from all the other people who do exactly what you do? I meet a lot...
Save Money by Measuring Your Marketing
Save Money by Measuring Your Marketing How often do you measure your marketing? Do you know which of your marketing activities are giving you the best return and which ones you should stop doing or change?...
How Do You Find the Time for Marketing?
How Do You Find the Time for Marketing? In September last year I published my second book. I ordered plenty of copies and started telling people about it. I took it to networking meetings in order...
In the A – Z of Marketing, T is for – Targeted Marketing
In the A - Z of Marketing, T is for - Targeted Marketing I often meet people who tell me they've tried all sorts of different types of marketing because "Well, you have to, don't you,...
Magic Notes – How to Use them for Great Presentations
Speaking in public is a great way to promote a service business. It gives your audience the chance to experience you and a get a taste of what you could do to help them. It boosts...
In the A – Z of Marketing, S is for – Service (both types!)
In the A - Z of Marketing, S is for - Service (both types!) What do I mean by both of them? I mean the service that you sell and the service you provide. Still confused?...
Content is Queen
Content is Queen When I first set up Appletree back in 2000, I worked as a freelance copywriter. I wrote content for all sorts of marketing material, for all sorts of small businesses. As time has...
