Don't You Just Love it When Your Clients Complain? Do you look forward to receiving complaints from your clients, or do you cringe every time you answer the phone, in case there's an unhappy client at...
In the A - Z of Marketing, V is for - Values I hear a lot of people talk about their values and those of their business, they tell me that their values are things like...
In the A ? Z of Marketing, U is for ... Unique What makes you different? What makes you stand out from all the other people who do exactly what you do? I meet a lot...
Save Money by Measuring Your Marketing How often do you measure your marketing? Do you know which of your marketing activities are giving you the best return and which ones you should stop doing or change?...
How Do You Find the Time for Marketing? In September last year I published my second book. I ordered plenty of copies and started telling people about it. I took it to networking meetings in order...
In the A - Z of Marketing, T is for - Targeted Marketing I often meet people who tell me they've tried all sorts of different types of marketing because "Well, you have to, don't you,...
Speaking in public is a great way to promote a service business. It gives your audience the chance to experience you and a get a taste of what you could do to help them. It boosts...
In the A - Z of Marketing, S is for - Service (both types!) What do I mean by both of them? I mean the service that you sell and the service you provide. Still confused?...
Content is Queen When I first set up Appletree back in 2000, I worked as a freelance copywriter. I wrote content for all sorts of marketing material, for all sorts of small businesses. As time has...
In the A - Z of Marketing, R is for - Referrals R could be about Reputation, Relationships or Regular Marketing. They are all important and I've written about all of them recently, so I decided...
USPs (Unique Selling Propositions) don’t work anymore. Why not? Because they’re about selling. They’re not...
The first StandOut Strategy, Certainty, is about being a safe pair of hands for your...
There’s a buying process that everyone goes through when they’re looking to invest in a...
