In the A – Z of Marketing, X is for … Finding Your X Factor
In the A - Z of Marketing, X is for ... Finding Your X Factor To celebrate the forthcoming launch of my virtual book tour on 1 October, here is a section from the book for...
You’re Good at What You Do … But Can You Prove it?
You're Good at What You Do ... But Can You Prove it? You've been doing what you do for some time. This means that you really know your stuff, you have clients who love what you...
Do You Work With Your Competitors or Against Them?
Do You Work With Your Competitors or Against Them? Once upon a time there was a very successful business consultant - let's call him William - who ran a number of Retreats for businesses. Every year...
In the A – Z of Marketing, W is for – Writing
In the A - Z of Marketing, W is for - Writing When I was walking my dogs the other evening, in the summer sunshine, I started to wonder what I would write about in this...
Don’t You Just Love it When Your Clients Complain?
Don't You Just Love it When Your Clients Complain? Do you look forward to receiving complaints from your clients, or do you cringe every time you answer the phone, in case there's an unhappy client at...
In the A – Z of Marketing, V is for – Values
In the A - Z of Marketing, V is for - Values I hear a lot of people talk about their values and those of their business, they tell me that their values are things like...
In the A – Z of Marketing, U is for … Unique
In the A ? Z of Marketing, U is for ... Unique What makes you different? What makes you stand out from all the other people who do exactly what you do? I meet a lot...
Save Money by Measuring Your Marketing
Save Money by Measuring Your Marketing How often do you measure your marketing? Do you know which of your marketing activities are giving you the best return and which ones you should stop doing or change?...
How Do You Find the Time for Marketing?
How Do You Find the Time for Marketing? In September last year I published my second book. I ordered plenty of copies and started telling people about it. I took it to networking meetings in order...
In the A – Z of Marketing, T is for – Targeted Marketing
In the A - Z of Marketing, T is for - Targeted Marketing I often meet people who tell me they've tried all sorts of different types of marketing because "Well, you have to, don't you,...
