[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Blogging and micro-blogging are both forms of social networking. Of course you?ve already sussed that micro-blogging is a shorter version of blogging, and it is, as a more concise, focused version....
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] People have various concepts of what constitutes blogging etiquette. Of course there are the obvious ones like being nice to other bloggers, and much of these suggestions are just common sense,...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] Recently I was out with my husband and his parents, looking for somewhere to get some lunch, on a Sunday, in a town we were passing through . We found pub...
[caption id="attachment_337" align="alignleft" width="85" caption="Dianne"][/caption] Week 4 started really well with Boots the Chemist joining our Charity Volunteer Recruitment Day. I spent the remainder of my 20 hours voluntary work on the Newbury High Street obtaining...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] After a few months of having to keep very quiet about our latest business venture, I'm finally able to share the news with you. From 1 September 2010, Appletree will take...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Social media is an online method of networking, which is, by its nature, a long term activity. It's the word 'networking' that should give you a clue, which, as every veteran...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] In my last post I wrote about how to increase the opening rates of your newsletter, and for this post I am concentrating on newsletter content and how that can increase the likelihood of...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] One of the features of Appletree's newsletter system JAC shows how many of your newsletter's recipients have opened it (and there is also a new feature that shows you who has...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Some of the things I have accomplished since working at Appletree is to create this blog and maintain its social networking activities. I was very keen to make sure the corporate identity of...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] A few weeks ago I went to a really good workshop on social media. I picked up lots more tips about using LinkedIn, Facebook and Twitter that we?ll be passing on...
In my travels around the world, I get to speak to many different audiences, work...
Why is it so easy to get marketing wrong? To spend money and not get...
USPs (Unique Selling Propositions) don’t work anymore. Why not? Because they’re about selling. They’re not...
