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What is a search engine spider?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] An internet spider is a robot that crawls around the world wide web. They are also sometimes called crawlers. They use an algorithmic programme that follows links throughout the net searching...

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What makes a good newsletter?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] As a result of doing some research into what people think about e-newsletters, the answers have been varied and very interesting, fuelled by diverse attitudes and individualistic insights. One thought is that...

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Why I’m going to prison

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] Now that Dianne has completed her CSR (Corporate Social Responsibility) project, helping to organise a really successful volunteer day in Newbury in June, we thought it was time to start thinking about...

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What differences are there between blogging and micro-blogging?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Blogging and micro-blogging are both forms of social networking. Of course you?ve already sussed that micro-blogging is a shorter version of blogging, and it is, as a more concise, focused version....

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Does blogging have an etiquette?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] People have various concepts of what constitutes blogging etiquette. Of course there are the obvious ones like being nice to other bloggers, and much of these suggestions are just common sense,...

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Do you deliver what’s expected?

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] Recently I was out with my husband and his parents, looking for somewhere to get some lunch, on a Sunday, in a town we were passing through . We found  pub...

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Di’s CSR: the final countdown

[caption id="attachment_337" align="alignleft" width="85" caption="Dianne"][/caption] Week 4 started really well with Boots the Chemist joining our Charity Volunteer Recruitment Day. I spent the remainder of my 20 hours voluntary work on the Newbury High Street obtaining...

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Grow your business by buying another one

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] After a few months of having to keep very quiet about our latest business venture, I'm finally able to share the news with you. From 1 September 2010, Appletree will take...

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How to get ROI through social networking

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Social media is an online method of networking, which is, by its nature, a long term activity. It's the word 'networking' that should give you a clue, which, as every veteran...

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How to get your newsletter content read

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] In my last post I wrote about how to increase the opening rates of your newsletter, and for this post I am concentrating on newsletter content and how that can increase the likelihood of...

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Latest Blog

Contributing to the Shopping

As the UK was about to head into another Covid lockdown towards the end of...

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Connection on the Ski Slopes

10 years ago, I went skiing with a group of other business owners. The group...

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Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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