How Far Ahead Do You Plan?
On 31 August we ordered this year?s Christmas cards! Did we do this because we?re huge fans of Christmas and can?t wait for the festivities to begin? No ? we did it because our Marketing Plan...
Marketing Planning: How Will You Get There?
In my previous blogs, Where is Your Business Currently and Growing the Business, Setting your Goals. We talked about marketing planning and how to grow your business. After reading both these blogs you will now have...
How Effective are Your Blogs?
I?ve championed the use of blogs for marketing for long enough - now we need to look at whether the blogs are actually working. As with all marketing tools, you must measure their effectiveness, tweak and...
What Do You Do Before You Go Networking?
In July I wrote on this blog about some of the things you need to think about before you go to a networking meeting. You could just turn up, but if you spend some time preparing...
Using Social Media in your Online Marketing Plan part 2
A few weeks ago I wrote about using social media in your online marketing plan. This week I shall continue with other vital online marketing tips. So you?ve implemented YouTube, Twitter and or blogs into your...
Know thy neighbour…
One really useful marketing activity that often gets overlooked is a competitor analysis. How well do you actually know your competitors? Here are a few suggestions to carry out a simple analysis of those companies you...
Are You Afraid of Giving Away your Secrets?
At the Marketing Planning workshop I ran in March, we got onto talking about writing books, newsletters and articles. These are all ways of sharing your expertise and advice ? just as I do in this...
How Much Have I Grown in a Month?
A whole month has passed since I sat down and wrote a blog on my apprenticeship; it?s amazing how time flies. I have been with Appletree for 3 months now and so I have my 3 month review...
How Do You Use Social Media? Part 2
In Part 1 we considered ways of using social media effectively as part of your marketing plan. Here are a few more suggestions for you to consider. 1. Measurement is still key Marketers have always been...
What?s the Best Type of Networking for You? Part 2
Back in June 2012 I wrote a blog about how to decide on the best types of networking meetings to go to. I covered a number of options and you can click here to see what...
