Experience Business
Appletree has been helping to organise a business exhibition, Experience Business next month. The event will take place on October 10th at The Springs Hotel in Wallingford. Everyone is welcome to attend the free event. As...
Stop Wasting Your Marketing Budget!
I spoke to someone at a networking meeting recently, who told me about the different marketing he was doing. He was sending out leaflets and going networking and phoning potential clients and doing more networking and...
What?s Your Call to Action?
During a recent client meeting, we revisited the importance of a call to action (CTA) on the marketing material we produce for them. This seemingly simple activity is often overlooked as is too obvious - we...
Twitter. It?s so much more than a plug for your website.
As the newly appointed social media champion for Appletree ? he says slightly smug ? I came across something that I really wanted to address in my latest blog. Last week I spent a lot of...
May I Join You? Or How to Get Talking at a Networking Meeting
Walking into a networking meeting full of people talking to each, and getting a conversation going is not the easiest thing to do. So here are some tips for getting started, with thanks to Mike Southon,...
How to Create an Effective Keyword List
A common theme of our blogs on marketing is keywords. Thankfully they are no longer mis-used by some and ?stuffed? on web pages to achieve high search engine rankings. This means that it?s even more important...
How Far Ahead Do You Plan?
On 31 August we ordered this year?s Christmas cards! Did we do this because we?re huge fans of Christmas and can?t wait for the festivities to begin? No ? we did it because our Marketing Plan...
Marketing Planning: How Will You Get There?
In my previous blogs, Where is Your Business Currently and Growing the Business, Setting your Goals. We talked about marketing planning and how to grow your business. After reading both these blogs you will now have...
How Effective are Your Blogs?
I?ve championed the use of blogs for marketing for long enough - now we need to look at whether the blogs are actually working. As with all marketing tools, you must measure their effectiveness, tweak and...
What Do You Do Before You Go Networking?
In July I wrote on this blog about some of the things you need to think about before you go to a networking meeting. You could just turn up, but if you spend some time preparing...
