It’s all about the content these days, and where you deliver it.

From a host of stats from Google recently, this one caught my eye:  50% of consumers use a combination of search and social media to make purchase decisions.

Are you focusing enough of your marketing efforts on ensuring your company is visible when consumers use search engines and social media to aid their decision-making process?

How do you go about it? Here are a few suggestions.

Inbound Marketing
It’s all about getting found online, through search engines and social media sites.  It is a critical part of marketing activity these days (backed by the stat above). Companies who do this successfully create compelling and valuable content, and distribute this content through a variety of online channels. They are also active in online communities, a vital activity for many companies today.

However, you can’t just be active in these channels.  You must have a clear idea of the content you are distributing.

Content Marketing
This is the practice of creating relevant and compelling content in a consistent fashion to a targeted buyer. It must focus on all stages of the buying process, from brand awareness to brand evangelism.

Your content must include strategic planning, content creation and distribution for multiple stages of the buying cycle to multiple customer personas. Effective content marketing is channel-agnostic – it must be available at all available channels to engage with customers.

Sounds a nightmare to action? Speak to us and we’ll help you plan, integrate and deliver a marketing campaign which uses inbound and content marketing at its most effective.