Youtube. Why use it to grow your business?
The Finer Points of YouTube
As soon as the word ‘social media’ pops up, I bet you automatically think Facebook, Twitter, LinkedIn or Google+. However, one form of social media that is increasingly important to small businesses is YouTube. Do you have a YouTube channel? Do you utilise your social media to its full potential?
So why is YouTube a good Marketing Tool?
Let’s see, millions of people use it, it?s free and Google owns it (so you can easily measure your video marketing). These are 3 critical reasons to use YouTube in your marketing plan.
YouTube gets over a million website hits a day, so it’s safe to say it’s a popular hangout spot. Is your business getting in on the action and engaging with these people? By finding out what people are watching you can use this research to maximise your video exposure.
Google owning this website makes your life easier (definitely mine as I work on clients YouTube Channels) as you can measure your marketing. Using the analytics tool on your channel settings you can see which of your videos are most successful and how people are finding the videos.
Finally, my most favourite perk to using YouTube – its FREE! For the fantastic service you get, you pay nothing. A free marketing method that will help increase your sales and exposure, almost sounds too good to be true. The only thing you have to invest is your time.
Why Are Videos Important?
I personally prefer to have information and instructions through video. I find it so much more easier to understand and work with when watching a video. For me having a video on a website is far more appealing that a page full of text. Upload your video to YouTube, embed the video onto your website and then gain more viewers through this method.
If you have any questions about YouTube then please do email me. The next part to this blog will be available on Friday (19th October), so keep your eye out to continue with the YouTube plan. If you are a current YouTube member then have a look at Appletree’s YouTube Channel and see what videos we have to offer. I am currently working on the channel and am in the process of uploading new videos so keep checking our page.
