When someone asks you who your clients are, is your answer something like, “Anyone with a pulse and a credit card?”

If it is, I’m going to let you into a secret. No matter how hard you try, you are always going to struggle to grow your business. You might think that trying to attract every sort of client to your business is a great way of getting more clients to work with you. But that’s not true. Trying to work with every different kind of business means that you will always be chasing everyone you meet, working hard to persuade them to work with you. It means that you will agree to work with clients who don’t really value what you do and how much you want to charge. They will beat you down on price and then want everything done really quickly. They won’t recommend you to other businesses, because they don’t think you’re that special.

Do you still want to work with clients like that?

Your perfect clients are the ones who come and find you. They want exactly what you want to offer them and they want to pay what you want to charge. They are a joy to work with and they always recommend you to other businesses. But there is a trick to finding them. Nearly every consultant or coach that starts a business begins by doing whatever comes along. The idea of sitting around waiting for people to come to you is a strange one, but it’s one that you need to understand. When you know who your perfect clients are and what you want to offer them, you’ll be able to attract them to you, instead of having to chase after them. You can save time by focusing your attention on only working with clients who really appreciate what you do and who pay you what you’re worth. You can save money by only marketing to your perfect clients and you can make more money from working with them.

Positive Attributes

So how do you find out who your ideal clients are? The first thing you need to do is write a list of the attributes and positive qualities of your perfect clients. What sort of people are they? Are they looking for a quick fix or a long term relationship? Do they want a cheap solution or will they pay for quality? Are they positive, hard working and open to change or quite the opposite? Be as specific as you can, listing only positive aspects of the people you want to work with – not the businesses you want to work with.

There are no right or wrong answers to this, because your list of positive attributes will be different to everyone else’s list. This list can be as long as you like and you can keep adding to it as you think of more positive qualities.

What makes them tick?

The next thing to do is ask your perfect client what makes them tick. Ask them what gets them out of bed in the morning, who is most important to them and what is most important to them. You also need to find out what they want to achieve in life and what they love about their life.

When you’ve got the answers to these questions and your list of positive attributes, look over them. What do you notice about these people? Do they remind you of anyone? Do you see yourself in the answers you’ve written down? Here’s the clever bit that will make your marketing easy. The Law of Attraction, when applied to business, says that people want to work with people just like them. This means that if you are hard working, passionate about helping other people and you get out of bed in the morning because you like a challenge, chances are that your perfect clients are just the same. It means that you will find it difficult to work with people who don’t really care about what they do or are only in it for the money.

Trying to attract people like that to do business with will be hard work and you won’t enjoy the work you do for them. On the other hand, when you know what sort of people your perfect clients are, you’ll find it easy to attract them – they will actually come and find you! How much fun will that be? How much time and money can you save on your marketing now?

What next?

Knowing who your ideal clients are is the first step to attracting them. I’ll write another blog in a few months about what to do with this information. If you’d like to know in just a few weeks, this is all covered in Part Four of our new Magnetic Marketing Course – a nine week course that will help you identify your ideal clients and then show you the best marketing you can do to attract them to you.

Sign up by the end of February (just £195 with a FULL money back guarantee) and we’ll also send you a FREE copy of Magnetic Marketing, the book, that’s worth £15.99. Click here to book your place now!