What are Your Business’s Core Values?

What makes your business tick? What do you stand for? When you know the answers to these questions, you can use them to promote your business and really stand out from the crowd. When you can show that you stick to your values, your actions will be more powerful than any marketing you can pay for.

Here are our values and how we use them to promote Appletree:

1. We get stuff done. Our clients trust us to set up and look after their marketing for them. Getting stuff done means that we don’t tell clients what marketing to do and then expect them to do it on their own. We do things for our clients even before they have to ask us to do them!

2. We stick to what we’re good at. Writing marketing copy is what we’re really good at, so that’s what we do. When clients need content for their website, material for their newsletters and blogs, or engaging copy for their tweets and social media updates, we can create it. Because we stick to what we know best, we can make sure that we provide our clients with top quality marketing solutions.

3. We give free advice freely. Our business has been built on helping anyone who asks about marketing. We treat everyone as if they’re a paying client, so if people need advice, we look forward to them getting in touch and we’ll do whatever we can to help.

4. We’re in it for the long haul. Appletree has been around since 2000. Since then, we’ve always done marketing. The business has changed as new marketing tools have been created – social media didn’t exist when we started out – but we’ve been consistent in the marketing support that we’ve provided our clients. And we’re going to carry on doing that!

So those are our core values – they are what drives our business and what keeps us in business. What are yours? What’s important to you? What do you stand for? Tell us what makes your business tick!