Twitter, The Platform For Updating The World That You Had A Cup of Tea

On Monday Nidhi gave us the beginners guide to Twitter. Included in this blog, Nidhi supplied us with some fantastic tips on how to optimise our Twitter accounts, and how we can best use the social media platform.  Today I would like to talk to you about what Twitter can do for your business from what I have experienced.

We use Twitter for a range of our clients. I would like to share with you how Twitter helped the Wallingford Food Festival. The food festival approached us asking if we would like to be a sponsor for the event.  One of the goals for the festival was to increase the number of attendees of the event (compared to previous years), our job was to make that goal happen.

Twitter was used as part of the social media plan for the Wallingford Food Festival. We posted approximately 8 times a day on the account and followed 100 new relevant users a month. Twitter really played a big part in getting the message out to Wallingford’s potential clients. We posted a range of updates including: information about who would be exhibiting at the festival, Links to buy tickets for the weekend, updates relating to local produce. As well as posting updates, we also re-tweeted local producers, chefs, cafes/restaurants and anyone that mentioned the food festival.

Posting updates and replying to interactions is extremely important on Twitter (the same with other social media platforms) but having a strategy is even more important. Just posting random updates about your personal life or anything that isn’t related to your business is only going to get you so far. Because we had a strategy, we knew how many updates we should post, what content we should be posting and who we should be following. Twitter was a massive help promoting the weekend festival to people as the total number of people attending the festival had nearly doubled since the previous year.

In this blog I have shared with you what I have experienced with Twitter from a business perspective.  Twitter is a fantastic social media platform for getting your message out to targeted people.  With the use of hash tags and the ease of use searching, Twitter is brilliant for finding people with common interests to you. What value do you get from Twitter? Has it brought anything to your business?