The Truth About Marketing
Marketing is not as simple as you might think. It’s made up of many different activities, so how can you tell the difference? Here’s a simple guide.
You’re at a Christmas party with a group of friends and you see a handsome man. One of your friends goes up to him and pointing at you says, “She’s fantastic in bed.” That’s a Referral
You see a handsome man at a Christmas party. You go up to him and get his telephone number. The next day you phone and say, “Hi, I’m fantastic in bed.” That’s Telemarketing.
You see a handsome man at a Christmas party. You straighten your dress, walk up to him and pour him a drink. You reach up to straighten his tie, brushing lightly against his arm, and then say, “By the way, I’m fantastic in bed.” That’s Public Relations.
You’re at a party and see a handsome man. He walks up to you and says, “I hear you’re fantastic in bed.” That’s Brand Recognition.
You’re on your way to a Christmas party when you realize that there could be handsome men in all these houses you’re passing. So you climb onto the roof of your car and shout at the top of your lungs, “I’m fantastic in bed!” That’s Spam!