A few weeks ago I wrote about using social media in your online marketing plan. This week I shall continue with other vital online marketing tips. So you?ve implemented YouTube, Twitter and or blogs into your...
In Part 1 we considered ways of using social media effectively as part of your marketing plan. Here are a few more suggestions for you to consider. 1. Measurement is still key Marketers have always been...
In business today, it is almost a given that social media forms part of a company?s marketing plan, regardless of the size of company. London 2012 was the first truly ?social media Olympics?, the results for...
With the rapid evolution of technology, information is flowing through a massive variety of media. In this day and age businesses and individuals are communicating more and more through social media, so the question is, have...
Facebook has recently announced its plans to integrate a job search feature to its website, however this addition could have a negative impact on professional networking site, LinkedIn. The multibillion dollar company plans to launch the...
Coming up with new ideas for your content can be challenging, encouraging people to read it is even more of a challenge! Your story about your business can cut through all the other information that we?re...
A few months ago, a conversation with a potential client centred on search engine rankings and keywords. They were delighted because tweaks made to their website led to them ranking first in the Google search. From...
Changing technology has had a significant impact on marketing in the last few years, in terms of its capabilities, but also in the way that people use it. For example, according to the B2B Content Marketing:...
At the end of March 2012 I went to a networking meeting of the Late Breakfast in Oxfordshire. We were treated to a brilliant talk by the guys at Special Effect, a charity that helps people...
On 7 March 2012 I was asked to give a presentation at an FSB event, on how to integrate your online marketing. There had been two talks before mine ? one on how to grab people?s...
Many people I speak to – especially the owners of small service businesses – tell...
If I had a pound for every time I’ve heard someone say “I don’t do...
Recently I ran a workshop about the StandOut Strategies for a group of business owners....
