When I started my business back in 2000, I never knew where the next bit of work was coming from and when the next pay cheque would arrive. It was very different from the 9-5 job...
Last week I was invited to an event at the Google offices in London -to say the least, I was beyond excited. The morning event had guest speakers from various businesses, one of them was a...
Those immortal words spoken by Hannibal Smith are still relevant today. For marketing to succeed, it's vital that you start any activity with a plan. The planning process is crucial for any business, and marketing should...
6 months down the line I am now in the sixth month of my apprenticeship! It's hard to believe that I've been working for Appletree for half a year; everything is becoming second nature to me....
Integrated marketing is the strategy of bringing together multiple marketing tools to give the most effective results. Using various methods to market your business is a good thing, but are they all giving the same message?...
Success in business is about knowing where you want to go and planning ahead, to make sure that you get there. A few years ago, we got to the end of the financial year end for...
At Appletree we provide marketing support for our clients across many activities, from planning strategy to writing blogs and social media updates. Increasingly, we achieve great SEO results not because we are working to a strategy...
YouTube is often cited as the second most use search engine behind Google. One of our previous YouTube blogs talked about why, as a form of social media it's a really effective marketing tool. Here's a...
The Finer Points of YouTube As soon as the word 'social media' pops up, I bet you automatically think Facebook, Twitter, LinkedIn or Google+. However, one form of social media that is increasingly important to small...
In my quest to tell the world about content marketing, I recently came across a useful chart which shows just how good it is (and that it's not just me obsessing about it!) This...
As the UK was about to head into another Covid lockdown towards the end of...
10 years ago, I went skiing with a group of other business owners. The group...
I don’t often go to supermarkets. I’m not keen on the experience and would rather...
