A few months ago, a conversation with a potential client centred on search engine rankings and keywords. They were delighted because tweaks made to their website led to them ranking first in the Google search. From...
In my previous blog we looked at how to approach the use of social media as a marketing tool, aligned with business goals. It?s really important to ensure you identify what you are aiming to achieve from...
Changing technology has had a significant impact on marketing in the last few years, in terms of its capabilities, but also in the way that people use it. For example, according to the B2B Content Marketing:...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Reading through the LinkedIn Groups a question grabbed my attention. It was a lady who was obsessed with setting up a series of fancy designed monetized blogs. As well as wavering...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] When you're dealing with social media, one of the most important things to consider is interaction. Interaction is when your readers, audience, fans, friends or whatever are compelled to respond to...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] I saw a question on LinkedIn that asked how to optimise a website's homepage that consisted purely of Flash. Flash is a programme that provides animation with images and graphics for websites, and you...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] I read blogging blogs that exalt the virtues of WordPress and what a fantastic platform it is to create a blog. But what they are mainly talking about is WordPress.org, the...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] This sweeping statement has arisen because I see so many examples! In fact this covers two kinds of landing pages, since it refers to the webpage the visitor first lands on...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] All the excitement of creating or building a blog, the newness of it all, can be quite short lived. Many would-be writers avidly start their blog with great gusto and go through the...
[caption id="attachment_348" align="alignleft" width="85" caption="Alice"][/caption] Last year I responded to my husband's request for a metal watering can for his birthday. That's OK, it's easy to go to Google, type in 'metal watering cans' and choose a website from...
You’ve been working hard on your marketing. You’re speaking the right language and the enquiries...
Business is built on trust. Your prospective clients need to trust you before they’ll buy...
