Why Isn’t My Business Growing?
Is your business growing as quickly as you’d like it to? Is it growing at all? Or has your business reached a plateau and you find that you just can’t get past that certain number of...
Don’t Use Price to Promote Your Business!
Do you use price to promote what you do? Do you ever tell potential clients that what makes you better than, or different to your competitors, is that you’re cheaper than them? How often do you...
Why Can’t Most Small Businesses do Sales?
Why Can't Most Small Businesses do Sales? If you put a group of small business owners into a room together and ask how many of them are sales people, what answer will you get? Most people...
Content Really is King
Content Really is King At the beginning of January 2014 I decided not to take on any new clients for the next few months. We've had some changes at Appletree recently in terms of staff and...
Ad Hoc Marketing Doesn’t Work – and it never has!
Ad Hoc Marketing Doesn't Work - and it never has! You've probably heard me say before that ad hoc marketing does not work. This means that just going to one networking meeting or sending out one...
What Do You Need to Sell to Reach Your Goals?
Last week I had a Review Meeting with one of our clients. We created a website for him about six months ago, to help him be found by potential clients and have been working on improving it...
Why Do Your Customers Buy From You?
Do you know why your customers buy from you, rather than from one of your competitors? Do you know what keeps them coming back to you? You've probably worked out your USP - your Unique Selling...
Get to Where You Want to Go
How do you get your business to where you want it to be? Once you've set some objectives and goals that you want to achieve - the number of new clients, the increase in your turnover...
Why Can?t Salesmen Do Marketing?
At a recent networking meeting I spoke to a salesman from a printing company, about how he was looking for someone to do marketing for his company, to support their sales team. With too much work to...
Can Your Business Afford to Stand Still This Year?
If your business is standing still ? always doing the same things, the same ways, for the same people ? then you could be missing out on new opportunities and new business. Your competitors will be...
