Alex Polizzi, The Hotel Inspector, knows a thing or two about running successful hotels and about turning struggling establishments into ones that really thrive. While watching an episode on the TV recently, it occurred to me...
A book is a powerful way of promoting your business. It's like a giant business card that shares your knowledge and experience with your potential clients. Writing a whole book can be a daunting task, so...
A very wise man once said "The only way to make sense out of change is to plunge into it, move with it, and join the dance." (Alan Watts, British philosopher). How can this sentence apply...
'People buy people' is a phrase you've probably heard more times than you need to, but when you sell a service it really is important. I'd like to share a story with you, to show you...
Appletree's website review (audit) is designed to ensure your website reflects best practices according to design, content and search engine optimisation. The objective of the audit is to make recommendations to improve the website design, increase...
I meet a lot of social media 'experts'. At least they tell me they are experts. When I ask how long they've been doing social media, the answer is usually about a year! In my book,...
When was the last time you had a look at your website? I mean properly had a good look through your website and thought, I need to update this! We (at Appletree) are finding that more...
You need to do some marketing to help improve your business, but you have no idea where to start, marketing is such a broad subject that the start line could be anywhere. In the past you...
I suppose you may be thinking "Do I need to plan marketing?" In short, yes you do. Marketing is a vital organ in your business and it needs to be managed to constantly promote the business...
"I'm working full time and it's all your fault!" This is what Michelle told me at one of our regular marketing meetings. We get together every two months to review the marketing we've done for her...
For the last few months, I’ve been writing about how NOT to stand out in...
The easiest way to outshine your competitors, win new clients and build lasting success, is,...
A couple of years ago I ran my StandOut Strategies workshop for a CEO group...
