In the A – Z of Marketing I is for … Ideal Clients
In the A - Z of Marketing I is for ... Ideal Clients There are many different ways to promote and grow your business. You can rush around looking for new clients and take on whatever...
This Month’s Utterly Fab Customer Services Awards go to …
This Month's Utterly Fab Customer Services Awards go to ... In the last couple of weeks I've experienced a few really wonderful examples of customer service - so wonderful, in fact, that I wanted to share...
Don’t Bother Looking After Your Clients
Don't Bother Looking After Your Clients Growing a successful business is all about winning new clients, isn't it? It's about going after them, doing a great job on your sales pitch and getting them to sign...
How Do You Build Your Personal Brand?
How Do You Build Your Personal Brand? Last week I wrote about how to develop your personal brand; this time I thought I'd share with you some tips on how to develop your Personal Brand Marketing...
How is Your Personal Brand Looking?
How is Your Personal Brand Looking? You know that people buy people before they buy what you're selling, don't you? It means that customers are looking for an emotional connection with the people from whom they...
Is the Glass Half Full or Half Empty?
We Experienced Business at Millets Farm on Wednesday! After half a year of preparation the day finally came. I arrived on the Wednesday morning at Millets Farm ready for the day ahead. The stands had been...
Social or Not To Social?
The media with which we communicate as individuals and businesses is constantly changing and evolving, reflecting the changes in technology and preferences in consumption of content. A revolution in media is taking place, by the choices...
Can Email Newsletters Bring Any Business In?
Recently I started a research project for our email newsletter service, Just Add Content (JAC). The purpose of the research was to identify if people would be interested in using JAC as a DIY newsletter service:...
Because People Buy When They Trust You
When someone trusts you, they are more likely to buy from you. How do you build trust? By developing credibility. What is credibility and how do you go about building it? When you provide a service...
Why You Should Have a LinkedIn Company Page for your Business
LinkedIn is the world's largest professional network, and is known as the 'professional social network'. The network has 150 million members worldwide, apparently adding 10 new members every 5 seconds! It's a great tool for lead...
