Are You Using LinkedIn Properly?
This month I’ve been writing blogs about a problem that many small businesses face – the cost of marketing. Marketing can be expensive, especially if you get it wrong; but get it right and use the...
This month I’ve been writing blogs about a problem that many small businesses face – the cost of marketing. Marketing can be expensive, especially if you get it wrong; but get it right and use the...
Many people think that the way to grow a successful business is by winning plenty of new clients. They do lots of marketing and focus on winning sales. They spend all their time looking for ways...
Earlier this year I decided that I wanted to run the Oxford Half Marathon on 11 October. I contacted some of the charities that had places and asked if I could run for them. The Oxfordshire...
I read somewhere that the Burj Al Arab in Dubai is the only seven star hotel in the world. I also read that the Customer Service Manager had three simple standards for great customer service. They...
You might think I’m joking, but there is a serious note to this question. It’s not because I think that we should start celebrating Christmas in October – I’ve been seeing ‘Book now for Christmas’ signs...
You probably receive a large number of email newsletters into your inbox every month – unless you’ve unsubscribed from them all because they’re no good! The ones you do receive are probably deleted rather quickly –...
You’re going to meet a potential new client to talk how your business might be able to help theirs. Do you turn up in jeans and a pair of trainers? You’re attending a networking meeting, to...
A little while ago I started writing a series of blogs about the 4Ps of Marketing. So far I’ve covered Price – how to decide what to charge and how to use pricing in your marketing;...
When you provide a service – such as coaching, consultancy or training – you’re actually selling your own time, expertise and experience. This means that potential clients need to trust you, before they will buy from...
In my last blog, I wrote about the first of the 4Ps of marketing. These four Ps are some of the fundamentals of marketing that underpin many of the best campaigns. Click here to read P...
As the UK was about to head into another Covid lockdown towards the end of...
10 years ago, I went skiing with a group of other business owners. The group...
I don’t often go to supermarkets. I’m not keen on the experience and would rather...