In the A-Z of Marketing – N is for Needs
Do you know what this animal is? It’s a Narwhal, of course! It’s a whale with a huge tusk that lives in the Arctic waters around Greenland, Canada, and Russia. Did you need to know that?...
In the A-Z of Marketing – M is for Measurement
If you’ve been to any of my workshops, listened to any of my webinars or read my book, Magnetic Marketing, then you will know that there are two secrets to really effective marketing. The first secret...
In the ABC of Marketing – A is for Ask for Referrals
In October 2017 I was asked to give a short talk about how coaches, consultants and trainers can promote themselves. There’s a lot of marketing that you can do when you provide a service and you...
How Do I Get More Referrals?
In last week’s blog we looked at the problem that many small businesses face – the cost of marketing. Yes, it can be expensive, especially if you get it wrong. I shared a number of marketing...
How Can You Encourage More Referrals?
Do you actively encourage people to refer your business to others, or do you just wait for a nice referral to come along? Are you doing anything to encourage more people to recommend you, or are...
How Can You Grow Your Business Through Referrals?
When you’re looking for a new service provider, how do you go about doing it? When you need a new accountant, IFA or someone to service your car, how do you find them? Chances are, you...
In the A – Z of Marketing, R is for – Referrals
In the A - Z of Marketing, R is for - Referrals R could be about Reputation, Relationships or Regular Marketing. They are all important and I've written about all of them recently, so I decided...
Let Your Clients Do Your Marketing for You
Let Your Clients Do Your Marketing for You Last month I wrote about the first two parts of our new Business Plan and how the focus is on looking after existing clients, rather than chasing after...
The Truth About Marketing
The Truth About Marketing Marketing is not as simple as you might think. It's made up of many different activities, so how can you tell the difference? Here's a simple guide. You're at a Christmas party...
Increase Referrals by Improving Your Online Presence
"I want my website and LinkedIn to work properly for me and my business," said Sue. "What do you want them to do for you?" I asked her. "I'm not sure," she replied. "I just think...
